Branding

The Play Inn

Brand a Third Place that fosters connection.

Create a full 360 brand centred on a powerful big idea.

Issue

Every week, 2-3 babies under the age of 2 lose their Dads to suicide.

New Dads lose so much of their old social life and friendship group
when they become fathers

Insight

90% of Dads spent their time before becoming a Father

at the pub with their mates.

90% of Dads spend their time since becoming a Father

at the park with their kids.

Solution

The Play Inn is a pop-up pub in the park.

This builds a community of Dads who grab a drink and a chat after hours of pushing their kids on the swing!

let's work together

Get in touch!

jen@jen-davies.com